David Pritikin

Head of Content & Brand Storytelling

I help networks, platforms, brands, and production teams create authentic story-driven content that connects with audiences and drives lasting impact.

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Selected Credits

Projects that shaped audiences and culture

CBS | Mark Burnett Productions

Supervising Producer of the defining global reality competition franchise.

NBC | Mark Burnett Productions

Supervising Producer of the flagship singing competition format built on emotional storytelling.

Discovery Channel

Senior Executive Producer overseeing high-performing current programming.

Netflix | Anonymous Content

Anonymous Content Head of Unscripted and Executive Producer of the cinematic premium Netflix Original Series.

How I Help

What I do for partners and teams

Brand Storytelling

Translate brand purpose into premium storytelling and branded entertainment.

Development & Packaging

Build, package, and sell original concepts to buyers across broadcast, cable, and streaming. Development consulting.

Executive Production

Lead and manage creative teams, oversee budgets, schedules, and execution from concept through delivery.

Network Executive

Oversee programming strategy and current programming, guide creative feedback, budgets, renewals, and scheduling alignment with brand and audience goals.

Network Strategy

Align content with brand, marketing, and audience objectives.

Media Activation Strategy

Turn campaign goals into real audience action by deploying story-driven content across digital, social, CTV, and experiential channels, then optimizing in real time for awareness, engagement, and measurable response.

How I Work